New Beginnings Community Stories is for those changes in Life, Legacy, and Reinvention – public opinion stories that shape lives and inspire reorientation
Tuesday, September 16, 2025
Love Beyond Stereotypes: Why Unconventional Marriages Still Spark Conversation | Thinking Out Loud | New Beginnings Impact Journal
Friday, September 5, 2025
Spotlight on Influence: The Story of Rotarian Victor Ojelabi
Spotlight on Influence: The Story of Rotarian Victor Ojelabi
by Dr. Yinka Dixon | 31 Aug 2025
Introduction
In every generation, a few voices rise above the noise. Those are voices that do more than comment. They shape the conversations that matter.
Rotarian Victor Ojelabi is one of those voices. His journey into media began not with privilege, but with passion.
Victor is a trained mass communicator and graduate of Lagos State Polytechnic, with a commanding voice in pop culture, religion, politics, business, and entertainment. Renowned for his fearless writing and unapologetic honesty, he is never afraid to speak truth to power.
He cut his professional media teeth as a creative executive and professional writer at Fortune&Class Magazine under the tutelage of respected veteran journalist, Dr. Niyi Akinsiju. That early foundational mentorship blossomed into more than a decade-long career of impact in Nigerian media, business, and social advocacy.
A Creative Force in Media
Over the years, Victor has contributed to numerous high-profile and influential publications in Nigeria’s media space, including Marketing Edge, Brand Communicator, Global Excellence, M2, and Metronews.
His work is defined by fearless honesty and creative depth - the kind of storytelling that doesn’t just inform but transforms public opinion.
In recognition of his impact, he was named Media Personality of the Year (2024) and emerged as first runner-up at the 2025 ADVAN Africa Awards.
Leadership at Iretura & Freelanews
As the head of Iretura Limited, a Lagos-based creative and media consultancy, Victor has redefined brand storytelling and positioned Iretura as a trusted ally for businesses seeking not just publicity, but influence.
He is also the visionary founder of TheFLEA Awards and publisher of Freelanews.com, a digital platform that has steadily grown since its 2011 launch.
By 2019, Freelanews secured its permanent domain, and in 2024, it was honoured with a Special Appreciation Award by the Nigerian-American Chamber of Commerce (NACC) for its contribution to impactful journalism.
A Heart for Service
But Victor’s story isn’t just about media. It is also about humanity.
His path led him into the global network of Rotary International, where he has served in multiple leadership roles, leaving his mark at both the club and district levels.
From chairing the acclaimed “Brush Strokes of Hope” art exhibition at Radisson Blu Ikeja GRA, to co-chartering the Rotary Club of Ikeja Township, Victor has consistently used his creativity to advance Rotary’s mission of service.
He currently serves as Vice President and President-Elect of the club, as well as Secretary of the Public Image Committee at the District 9112 level.
His editorial contributions also extend continent-wide as Assistant Editor of the Rotary Africa Zone 22 Region 27 Magazine.
Saturday, August 9, 2025
Olukemi’s Gift: How to Un-Nigerian Yourself Without A Name Change - Thinking Out Loud

Olukemi’s Gift: How to Un-Nigerian Yourself Without A Name Change
(A Kemi Kakistocracy of Identity)
Image Credit: Tori.NG
Kemi Badenoch’s recent declaration that she no longer identifies as Nigerian sparked a wave of reactions across the diaspora.
For me, it was a case study in identity, heritage, and the curious ways politics tries to rewrite personal history.... and the humour writes itself.
Once upon a time, in the curious kingdom of Westminster, there lived a woman called Olukemi - Gift of God.
Not just any gift, mind you. This was the kind of gift that comes wrapped in Yoruba vowels, sealed with ancestral stamps, and delivered with a history, longer than the River Niger.
But one sunny political morning, Olukemi - now Kemi Badenoch - told the world she had resigned from being Nigerian.
Yes, resigned. No resignation letter to the Nigerian High Commission. No press conference in Lagos. Just an elegant announcement on a British medium: “I no longer identify as Nigerian.”
She has not renewed her Nigerian passport for (plus or minus) 20 years. So, to be fair, in Nigerian immigration terms, that’s practically, a little over, two entire administrations, three airport renovations, and a handful of “Japa” waves.)
And yet… she remains KEMI.
A name so unapologetically Nigerian, it carries its own praise poetry: - like an Adekemi (my crown’s gift), or an Oluwakemisola (the Lord pampers me with wealth), and, if we’re being linguistically playful, we might say... Kemi-Can’t-Delete-Her-Roots.
Colonial Passport Exchange
It’s the political equivalent of strolling casually into Heathrow’s imaginary Identity Duty-Free Shop: “Turn in your Nigerian passport here, collect your British self over there, mind the gap between ancestry and reality.”
Some even picture her browsing the Identity Duty-Free shop... trading jollof rice for fish and chips, and Yoruba proverbs for Westminster politeness and Parliamentary procedure, but still unable to hide the accent when annoyed.
The Name That Refused to Leave
Her new British identity is immaculate, crisp accent, a Cabinet seat, and a political posture so upright it could balance the Crown Jewels.
But every roll call, every headline, every campaign poster whispers: “Kemi… Kemi… Kemi…”
It’s the kind of name that instantly makes every Nigerian auntie reach for jollof rice and ask, “Who are your people?”
The "Name Amnesty" Proposal
Since she’s ‘renounced’ Nigeria, here's a proposal:This "DNA vs. Passport" Paradox
Identity as a "Performance Art"
Kemi says she had a rough time at boarding school in Sagamu, likening it to prison.
The "Sagamu Prison Break"
Kemi’s Great Escape: starring mosquito wardens, water-fetching sentences, and the daily roll call of boiled yam.
It could almost be a Nollywood prison drama: Kemi’s Great Escape. Complete with mosquito wardens, bucket-fetching punishments, and boiled yam served as both breakfast and emotional resilience training.
Nigerians would laugh knowingly, because for many students, that is "boarding school" life. The kind of life many students even look forward to....
Moving On... (very simple to do)
Kemi claims she's "moved on".. yet Nigeria remains in her speeches like a supporting actor she didn’t want to cast but can’t quite replace.
Her critiques keep Nigeria in the room.... even if she swears she’s moved to another house.
The "Diaspora’s Split-Screen" Reaction
In the grand amphitheatre of social media, the Nigerian diaspora had a field day:
Some applauded: “She’s just being real... claim the passport you use.”
Others sipped palm wine and muttered: “It’s not by passport. You can’t just ‘log out’ of DNA.”
The "Ghost of the WhatsApp" Auntie
Kemi is seen in the inescapable diaspora family group chat even after her public renunciation...
Somewhere, Auntie Bisi in Abeokuta is still sending her “Good Morning” GIFs, church flyers, and wedding invites.
“Aunty, please stop forwarding me ‘Nigerian Women Are the Best Wives’ videos ---- I’m British now.”
Political Spin Master’s Playbook
Closing Scene
So here she is... Minister Kemi Badenoch. Nigerian by heritage, British by declaration, and globally trending by provocation.
She may have left Nigeria on paper, but Nigeria, like a persistent auntie, still keeps calling her name at the family meeting.
And somewhere.... somewhere in the Yoruba dictionary, under Olukemi, the definition remains: A gift... whether claimed, returned, or rebranded for the British market.
You Can’t Rename Melanin
Kemi can wear pearls instead of her ancestral coral beads, trade our nutritious Nigerian zobo for British tea, and embrace Big Ben souvenirs in place of her Zuma Rock fridge magnets, but beneath that winter coat, the sun of West Africa still sits quietly in her skin.
Dr. Yinka Dixon
(c) New Beginnings Impact Journal ~ Real stories. Fresh starts.
New Beginnings Publishing and Career Soultions Ltd.
linktr.ee/yinkadixon
Thursday, July 31, 2025
For The Lack of Laura – An Evening of Magic and Music at London’s Shaw Theatre
"For The Lack of Laura" – An Evening of Magic and Music at London’s Shaw Theatre
Thursday, July 17, 2025
Launch Thinking Out Loud With Dr. Yinka Dixon Series
✍🏾 Thinking Out Loud With Dr. Yinka Dixon
Because some thoughts won’t wait for perfect grammar, polished hair, or political approval.
Because truth often hides in plain sight.
And life?
It’s lived on the margins of systems too neat to notice our tears.
I write because some stories won’t sit quietly.
- Because sometimes, policy can bruise deeper than fists.
- Because borders are not just fences!! - Sometimes, they are funeral announcements dressed as paperwork.
- And because someone has to whisper the headlines behind the headlines… before the whispers disappears.
🌍 Welcome to my new public interest series
(c) Thinking Out Loud With Dr. Yinka Dixon
No shouting. No panic. Just truth.
Maybe a sigh. Sometimes a scream.
But always, dignity.
- Because silence is too expensive.
- Because someone, somewhere, needs to read this before it’s their turn.
- Because when I think, I don’t just think… I write.
🖋️ What to expect
This is not just opinion!! It is observation, disruption, and dignity… out loud.
- Sometimes calm.
- Sometimes fiery.
- Always honest.
Truth. Grit. Grace. All in one breath.

